Welcome to the final post in our KPIs to Watch series. Previously, we looked at the Inquiry Submission KPI and Google Placement KPI to understand how the data from these online stats help you move your brand closer to it’s overarching vision. In this post, we’ll be looking at an oldie, but goodie in the KPI world: Blog Visits.
“Do brands still blog?”
Yes. Especially smart brands, because blogs help boost your placement in Google Search results, which leads to an increase in your Inquiry Submissions, which then leads to more business for your brand. Now this 3-part series is starting to come together!
While there are many ways to market brands and businesses in 2024, blogs remain a high-performing tool for increasing results in your brand’s strategy. However, it’s impossible to ignore the role that social media plays in increasing brand visibility, so we’ll be exploring the benefits of seeing your brand’s blog visits increase as a result of your social media marketing efforts. This way you’ll get to see the benefits of strategic content marketing as well.
Read on to learn what seeing your Blog Visits KPI increase as a result of your social marketing efforts really means for the success of your brand:
Benefits of Increased Blog Visits via Social Media Marketing
- Enhanced Brand Visibility: Increased blog visits from social media accounts amplify the brand’s visibility among followers and their networks. This exposure extends the reach of the brand’s content to a wider audience, increasing brand awareness and recognition.
- Improved Engagement: Blog visits from social media often result from engaging content that resonates with the audience. Higher visitation rates indicate that the brand’s content is compelling and valuable to users, fostering stronger engagement and interaction with the brand.
- Increased Website Traffic: More blog visits from social media channels drive traffic to the brand’s website, boosting overall website traffic metrics. Higher website traffic can lead to improved search engine rankings, greater ad revenue potential, and increased opportunities for conversions.
- Enhanced Authority and Credibility: Consistent blog visits from social media platforms establish the brand as a trusted source of valuable information and expertise within its industry. This enhances the brand’s authority and credibility, positioning it as a thought leader and influencer in the field.
- Expanded Audience Reach: Blog visits from social media accounts allow the brand to reach new audiences beyond its existing followers. Shares, likes, and comments on social media posts can expose the brand’s content to users who may not have been previously aware of it, expanding its audience reach.
- Facilitates Relationship Building: Blog visits from social media channels provide an opportunity for the brand to build and nurture relationships with its audience. By delivering valuable content that addresses their needs and interests, the brand can foster trust and loyalty, leading to long-term relationships with customers.
- Supports Lead Generation: Increased blog visits from social media platforms generate more opportunities for lead generation. Visitors who engage with the brand’s content are more likely to become leads by subscribing to the blog, downloading gated content, or signing up for newsletters, ultimately contributing to the sales pipeline.
- Strengthens Brand Authority: Sharing informative and insightful content via blogs establishes the brand’s authority in its industry niche. As social media followers engage with and share the brand’s content, it further reinforces the brand’s expertise and leadership within the industry.
- Opportunities for Conversion: Higher blog visits from social media platforms create more opportunities for conversion. By strategically incorporating calls-to-action (CTAs) within blog posts, the brand can guide visitors through the conversion funnel, whether it’s subscribing to a newsletter, downloading a resource, or making a purchase.
- Measurable Performance Metrics: Tracking blog visits from social media provides measurable performance metrics that can inform future content strategy and social media campaigns. Analyzing visitation data allows the brand to identify trends, preferences, and areas for improvement, enabling optimization of content and social media efforts.
Seeing an increase in blog visits as a result of the brand’s social media marketing efforts is positive for the business as it enhances brand visibility, engagement, credibility, audience reach, relationship building, lead generation, conversion opportunities, brand authority, and provides measurable performance metrics for optimization. That’s a lot of goodness from one KPI!
Creating increased visibility through content marketing is one of our specialties at Soul Signature Studios. Schedule your Discovery Call to get started on designing a content marketing strategy that gets your brand seen in even the most saturated of markets.