Welcome, and welcome back, to Soul Signature Studios, the creative studio for the thriving entrepreneur and their families. We are in Part 2 of our “KPIs to Watch” series, and in this post, we’ll be looking at the Google Search Placement. Check out our previous post to review the Inquiry Submission KPI.
What is a Google Search Placement?
Your Google Search Placement is the place (1st place, 2nd place, 3rd place, etc.) your site appears in the list of results when someone uses your brand’s keywords in their Google Search. Keep in mind that keywords can also be phrases. So, if you’re a nail salon your keywords could be:
- Best manicure near me
- Mani Pedi spa day
- 2024 nail trends
The higher your brand places when one of your keywords is typed in the Google search engine, the more leads your website will attract. Most people don’t look past the first page of Google search results, so the general goal is to place on the first page for your keywords. First-place Google search placement is an excellent goal for raising brand awareness in your market.
Read on to learn more about why you want your brand to appear on the first page of Google Search Placement:
Benefits of First-Page Google Search Placement
- Increased Visibility: Achieving first-page placement on Google ensures that the business’s website is prominently displayed to users searching for relevant industry keywords. This increased visibility exposes the business to a larger audience and enhances brand awareness.
- Higher Click-Through Rates: Websites listed on the first page of Google search results typically receive a higher percentage of clicks compared to those on subsequent pages. Consistent first-page placement increases the likelihood of users clicking on the business’s website, driving more traffic and potential customers.
- Enhanced Credibility and Trust: Being listed among the top search results on Google lends credibility and authority to the business. Users tend to trust websites that appear on the first page more than those on later pages, leading to increased trust and confidence in the business’s products or services.
- Competitive Advantage: Securing a consistent first-page placement on Google with industry keywords provides a competitive advantage over rival businesses. It allows the business to stand out from competitors, attract more attention from potential customers, and capture a larger share of the market.
- Improved Brand Reputation: First-page placement on Google reinforces the business’s reputation as a leader or expert in its industry. It signals to users that the business is highly relevant and trustworthy, which can positively impact brand perception and encourage customer loyalty.
- Higher Conversion Rates: Users who find the business’s website through first-page Google search results are often more qualified leads with a higher intent to purchase. Consistent first-page placement increases the likelihood of attracting ready-to-buy customers, leading to higher conversion rates and increased sales.
- Cost-Effective Marketing: Achieving first-page placement on Google through organic search results is a cost-effective marketing strategy compared to paid advertising. Once the business achieves a high ranking, it can continue to benefit from increased visibility and traffic without ongoing advertising expenses.
- Long-Term Sustainability: Consistently ranking on the first page of Google with industry keywords establishes a strong foundation for long-term success. Unlike temporary marketing tactics, organic search rankings tend to be more sustainable and provide ongoing benefits over time.
- Insight into Customer Behavior: Monitoring the business’s performance in Google search results provides valuable insights into customer behavior, preferences, and search trends. Analyzing search data can help the business better understand its target audience and tailor its marketing strategies accordingly.
- Supports Business Growth: First-page placement on Google with industry keywords is a critical driver of business growth. It increases the flow of qualified leads, expands the customer base, and creates opportunities for scaling the business and reaching new markets.
Tracking your site’s placement on Google for its industry keywords is highly beneficial as first-page placement enhances your brand’s visibility, credibility, and trustworthiness; drives traffic and leads, fosters competitiveness, and supports long-term growth and success. If you want to learn more about getting your brand to place first-page on Google search results, schedule your Discovery Call to get started today!