As a branding agency, we’re a little obsessed with Key Performance Indicators or KPIs. Determining and tracking KPIs for your brand’s success helps you and your team make aligned brand decisions while providing insights into what’s working for your brand and what can be improved. The combination of KPIs to choose for your brand are endless. We’re sharing our favorite KPIs to monitor, and why we love them so much, to help you determine which KPIs are best suited for your brand’s strategy.
First up in our series for KPIs to watch: Inquiry Submission.
What is an Inquiry Submission?
Any time you receive a request for more information about your brand’s offer, you can count the request as an inquiry. You want to not only track the number of inquiries you receive overall but also the exact number of Inquiry Submissions your dedicated lead pages receive. Tracking your overall inquiries received along with the exact number of submissions from each of your dedicated lead pages allows you to collect data about how well leads discover your brand’s solutions.
Read on to learn how to utilize the data collected from Inquiry Submission KPIs:
Insights of Inquiry Submission Data
- Increased Lead Generation: More contact form submissions typically translate to an increase in leads for the business. Each form submission represents a potential customer showing interest in the products or services offered by the company.
- Expanded Customer Reach: A rise in contact form submissions suggests that the company’s website is effectively reaching and engaging with a broader audience. This expanded reach can lead to increased brand awareness and exposure.
- Improved Marketing Effectiveness: An uptick in contact form submissions indicates that the company’s marketing efforts, whether through SEO, content marketing, social media, or paid advertising, are resonating with the target audience. It suggests that the messaging and value proposition presented on the website are compelling enough to motivate visitors to take action.
- Enhanced User Experience: A higher number of contact form submissions may indicate that the website offers a seamless and user-friendly experience. It suggests that visitors find it easy to navigate the site, locate the contact form, and submit their inquiries or requests without encountering obstacles or frustration.
- Opportunities for Sales Conversion: Each contact form submission represents a potential sales opportunity for the business. By promptly responding to inquiries and providing helpful information or solutions, the company can nurture leads and guide them through the sales funnel, ultimately increasing the likelihood of conversion.
- Feedback and Market Insights: Contact form submissions often contain valuable feedback, questions, or requests from visitors. Analyzing the content of these submissions can provide valuable insights into customer preferences, pain points, and needs, which can inform future marketing strategies, product development, and customer service initiatives.
- Builds Trust and Credibility: A website that generates a significant number of contact form submissions signals to visitors that the company is reputable, trustworthy, and accessible. It demonstrates that the company values customer inquiries and is responsive to their needs, which can help build credibility and foster trust among potential customers.
- Supports Relationship Building: Contact form submissions provide an opportunity for the company to initiate and build relationships with potential customers. By promptly responding to inquiries and providing personalized assistance, the company can establish rapport and begin nurturing long-term relationships that can lead to repeat business and referrals.
- Measurable Performance Indicator: Tracking the number of contact form submissions over time serves as a quantifiable metric for evaluating the effectiveness of the website and marketing efforts. A consistent increase in submissions indicates positive growth and validates the company’s investment in its online presence.
- Competitive Advantage: A website that generates a high volume of contact form submissions sets the company apart from competitors by demonstrating a strong online presence and proactive customer engagement. It positions the company as responsive and customer-focused, which can give it a competitive edge in the market.
Observing an increase in Inquiry Submissions on your brand’s dedicated lead pages is a positive indicator of your brand’s ability to attract, engage, and convert your audience into leads, ultimately driving business growth and success. Schedule your Discovery Call to begin designing a brand strategy that perfectly captures the KPIs to understand how to achieve your brand’s overarching goals.