What is a Brand Strategist?

We get a lot of questions about what a brand strategist does exactly. Brand strategists aren’t solely marketers, yet their job lays the foundation for successful marketing campaigns; this is because a brand strategist creates every strategy from a holistic view of the company’s Vision, Mission, Values, and overarching goals. Read on to learn more about what a brand strategist is, and how one can support your company’s success.

Portrait of a Brand Strategist

A brand strategist is a professional who develops and implements strategies to build, strengthen, and manage the brand identity and image of a company, organization, or individual. Brand strategists work to create consistent and compelling brand experiences that align with the business’s overall objectives, while also  resonating with the target audience.

Typically, brand strategists conduct research and analysis to understand the market, competition, and target audience based on the brand’s offer. With that data, they formulate the brand’s positioning, messaging, and visual elements such as logos, colors, and typography. They may also develop brand guidelines that provide direction for how the brand should be expressed across various channels, including advertising, marketing collateral, digital platforms, social media, and other touchpoints so that the brand experience remains cohesive across all milestones of the customer journey.

Overall, brand strategists work closely with an organization or individual, to ensure that the brand strategy is integrated into all aspects of the business and effectively communicates the desired brand perception to customers, stakeholders, and the public. They closely monitor and measure the effectiveness of brand initiatives and make necessary adjustments to maintain brand consistency and relevance.

Benefits of a Brand Strategist

Here are some advantages a brand strategist can bring to your company:

1. Strategic Vision: A reliable brand strategist has a keen strategic mindset and is able to develop and implement brand strategies that align with overall business objectives. They have a clear vision for how the brand should position itself in the market, differentiate from competitors, and resonate with the target audience.
2. Deep Branding Expertise: An experienced brand strategist possesses extensive knowledge and expertise in branding principles, practices, and trends. They have a thorough understanding of brand identity, brand architecture, brand positioning, messaging, visual design, and other key elements of brand strategy.
3. Creative Thinking: A resourceful brand strategist is highly creative and can come up with innovative and unique ideas to differentiate the brand and create a memorable brand experience for customers. They are skilled at translating brand strategy into compelling visual and verbal communication that resonates with the target audience.
4. Results-Driven: An innovative brand strategist is focused on achieving measurable results and driving tangible business outcomes. They are skilled at setting clear objectives, tracking progress, and measuring the effectiveness of brand initiatives. They are adept at making data-driven decisions and optimizing strategies to achieve optimal brand performance.
5. Leadership and Collaboration: An elite brand strategist is often a leader who can effectively collaborate with cross-functional teams, including marketing, communications, design, and senior leadership. They are skilled at managing stakeholders, inspiring and motivating team members, and influencing decision-making to achieve brand goals.
6. Industry and Market Expertise: A high-performing brand strategist has a deep understanding of the industry and market in which the brand operates. They are knowledgeable about industry trends, customer preferences, competitor landscape, and cultural nuances that impact the brand’s perception and relevance.
7. Flexibility and Adaptability: A committed brand strategist is adaptable and can navigate changing business landscapes and market dynamics. They are open to feedback, willing to learn and evolve their strategies, and can quickly adapt to new technologies, platforms, and consumer behaviors.

Your brand strategist is responsible for creating and implementing strategies that shape and manage the perception and reputation of your brand, with the ultimate goal of driving brand awareness, loyalty, and business success. Soul Signature Studios trains their brand strategists to be top-tier professionals with strategic vision, deep branding expertise, creativity, results-driven mindset, leadership and collaboration skills, industry and market knowledge, and adaptability to effectively build and manage exceptional brands– so that you have more time to focus on YOUR expertise.

Schedule a Discovery Call with Soul Signature Studios to discover the benefits available to your company when you add a dedicated Soul Aligned Brand Strategist to your team.