In our previous post, we explored the benefits of implementing a customized service guide in your brand experience. Due to the effectiveness of a well-designed service guide, we recommend all our Soul Signature Studios clients kick off their strategy projects by creating a service guide for their brand’s signature offer. Read on to learn our tips for designing a service guide your clients will love!
Soul Signature Studios Tips for Creating Effective Service Guides
- Clear & Concise Language
Say what you mean, and mean what you say. Delivering your service guide with language that directly overviews what your clients and customers can expect in working with you reduces the risk of unmet expectations. Avoid jargon and complex terminology that might confuse potential clients. - KISS: Keep It Simple, Sweety
Even if your internal process for delivering your offer is complex, break it down into easy-to-understand steps for potential clients. Focus on providing them with the information necessary for making informed decisions, and create opportunities for clarifying conversations before commitments are made. - Engaging Design
Incorporate visuals such as infographics, charts, and images to make the guide more engaging and easier to understand. Simplistic designs will elevate the readability of your guide. - Comprehensive Information
Include all necessary details about the services, processes, benefits, and potential outcomes of your signature offer. Address common questions and concerns regarding your offer with compassion. - Functional
Consider elements that will cause potential clients to want to keep your guide and refer to it often. Providing leads with a resource for achieving their goals also helps them trust your brand more. - Client Testimonials and Case Studies
Include testimonials and case studies to provide social proof and demonstrate the success of your services with previous clients. If you’re still collecting social proof of your services, you can provide social proof of your brand’s solution with branded storytelling through shared experiences. - Call-to-Action
Conclude your guide with a strong call to action, giving the lead instructions for the next steps to take, whether it’s scheduling a consultation, signing up for a newsletter, or directly purchasing a service.
Taking the time to carefully consider what best supports your brand’s leads in making informed decisions about their investment can improve lead engagement, increase conversion rates, and ultimately drive sales success. Schedule your Discovery to begin designing your brand’s customized service guide today.