As the one-stop shop for entrepreneurial success, we believe in measuring marketing efforts so teams are equipped with data to make brand-aligned decisions. Data-backed decision-making takes the guesswork out of growing your brand by providing a direct roadmap for increasing your brand’s performance, allowing you to scale more effectively.
3 Simple Marketing Metrics
Most strategies breakdown into collecting 3 basic measurements:
1. The number of people seeing your brand.
2. The number of people engaging with your brand.
3. The number of people investing in your brand.
While these 3 measurements are quite simplistic, capturing their analytical data to implement strategic campaigns requires understanding how they all work together and knowing the best locations to capture the data. Ultimately, understanding these measurements means understanding your audience. Once you understand your audience, your brand is in the HOV lane for success. So, buckle up, and read on to learn more KPIs that provide insightful data for your marketing campaigns.
KPIs for Expansive Visibility
Website Visits
Website visits indicate the overall site traffic for both new and returning visitors. An increase in website visits signifies improved visibility, reach, and interest in the brand’s offerings. Henceforth, website visits are a foundational KPI for assessing the effectiveness of marketing efforts in driving traffic to the website. Additionally, increased website visits can indirectly lead to more contact form submissions, better keyword positioning, and increased social media traffic.
Blog Views
Blog views reflect the level of engagement with the brand’s content as well as the effectiveness of the content marketing strategy. A higher number of blog views indicates that the content resonates with the audience and attracts interest. As a result, your brand will experience increased website traffic, improved search engine rankings, and more opportunities for social media shares and interaction, ultimately contributing to increased contact form submissions.
Form Submissions
Form submissions directly measure the conversion of website visitors into leads or inquiries. An increase in form submissions signifies that visitors are taking action and expressing interest in your brand’s products or services. Marketers can gauge the effectiveness of various lead-generation tactics and optimize the website’s conversion paths based on this foundational KPI.
Social Media Followers
An increase in social media followers indicates growing brand awareness, engagement, and influence within the social media community. Building your social media following supports your overall marketing efforts because followers are more likely to engage with your brand’s content, share it with their networks, and visit your brand’s website. By growing social media followers, your brand can amplify its reach, drive more traffic to the website, and increase opportunities for contact form submissions.
Keyword Positioning
Keyword positioning refers to the rank of the brand’s website pages in search engine results pages (SERPs) for specific keywords relevant to the business. Achieving higher keyword positions on the first page of search results improves visibility and organic traffic to your website. Moreover, it increases the likelihood of users clicking on your brand’s website, leading to more website visits, potential form submissions, and enhanced brand credibility. In short, improving keyword positioning is crucial for driving organic traffic to your brand’s site.
Link in Bio Clicks
Link in bio clicks measure the number of times users click on the link included in the brand’s social media bio/profile. This KPI is particularly relevant for platforms like Instagram, where the bio link is the primary gateway to the website. As such, an increase in link clicks indicates that social media followers are interested in learning more about the brand and its offerings. By optimizing the link in bio strategy to drive clicks, you can channel traffic to specific landing pages, increasing the likelihood of contact form submissions and website visits.
Conclusion
In conclusion, implementing a strategy that optimizes these KPIs creates a direct path for your brand to achieve its over-arching vision. By tracking and optimizing these metrics, you can refine your service approach, allocate resources effectively, and drive measurable results for your brand.
Schedule your Discovery Call to begin your expanded visibility journey today.