Welcome back to Soul Signature Studios’ Designing Your Brand Style series. Previously, we’ve discussed how to define your brand’s Voice and Tone as the foundation for your brand identity, and key aspects to defining your brand’s visual style. In this post, we’ll be sharing examples of visual brand styles to help you get an idea of the vibe that best suits your brand.
Let’s dive in!
Types of Brand Styles
For the visual brand styles below, we’ve included sample style boards we create at the Studio to help clients get an idea of the styling options available to them. As you review the different styles, take note of what you like and what you don’t. Do you feel inspired to mix and match some of the styles?
Clean and Minimalistic: A focus on simplicity, with plenty of white space, clean lines, and a restrained color palette. This style often uses a lot of negative space and minimalistic typography to create a modern and uncluttered look.
Example of a Clean and Minimalistic Brand: Apple
Bold and Colorful: A vibrant and eye-catching style that uses bright colors and bold typography. This style is energetic and engaging, often used to stand out in a crowded marketplace.
Example of a Bold and Colorful Brand: Fanta
Elegant and Luxurious: A sophisticated style that uses refined design elements, elegant typography, and a rich color palette. This style conveys luxury and high quality.
Example of an Elegant and Luxurious Brand: Chanel
Playful and Whimsical: A fun and imaginative style that uses bright colors, playful typography, and creative graphics. This style appeals to a sense of fun and adventure.
Example of a Playful and Whimsical Brand: Ben & Jerry’s
Other Styles to Consider
- Rustic and Organic: A natural and earthy style that uses organic textures, warm colors, and hand-crafted elements. This style is often associated with sustainability and authenticity.
Example: Patagonia - Professional and Corporate: A formal and reliable style that uses a muted color palette, professional typography, and clean design elements. This style is often used by businesses to convey trust and authority.
Example: IBM - Vintage and Retro: A nostalgic style that uses design elements from past decades, such as vintage typography, old-fashioned illustrations, and muted color palettes. This style evokes a sense of nostalgia and timelessness.
Example: Coca-Cola (retro campaigns) - Edgy and Urban: A modern and gritty style that uses bold colors, striking typography, and urban-inspired design elements. This style often appeals to a younger, trend-conscious audience.
Example: Vans
Applying Style
When choosing a visual style, it’s important to consider your target audience, brand values, and the emotions it wants to evoke. Each visual style sends a different message and creates a unique impression, so selecting the right one is crucial for effectively communicating the brand’s identity.
To get started designing your brand style, schedule a Discovery Call today!